Four years ago, Co-Founder/CEO, Lili Clarke suffered a tragic fall which left her unsure if she would ever walk again without assistance or regain her short-term memory. Suffering from a traumatic brain injury, Lili lost part of her short-term memory and some of her cognitive abilities. However, this single mother of three would not accept defeat and was determined to do everything possible to recover.
Lili began to wear wigs and put on makeup each day to convince her children she was okay and that she was her old self. By wearing wigs, she regained her confidence and found out the healing power looking beautiful had on her brain. She also discovered that most wigs were uncomfortable, tangled and shedded significantly and were not flexible when it came to styling. This is how she came up with the idea to re-invent the wig for comfort, durability, quality, and a luxurious look and feel. Lili Clarke wigs and hair extensions are meant to be the equivalent to hair of what "Hermes" is to fashion.